The Saturday before last, the Film Ireland team were delighted to partner with Mayo-based production company HeartFelt Drama in presenting a vibrant and inspiring live series of panels at the Ballina Arts Centre, in partnership with the National Talent Academy for Film & TV Drama and Film Mayo.
This wonderful afternoon was filled with open and honest conversations, practical industry insights, from such a high calibre of creative talent—particularly from the region.
“It was such a pleasure to bring people together for these vital conversations,” said Jennifer Davidson, HeartFelt Drama founder, WGI Chair and event host. “There’s something incredibly special happening in Mayo right now. It’s bold, it’s creative, and it’s only the beginning.”
The Line Up
Creative Voices from Mayo & Beyond
The first panel set the tone for the day, delving into the journey from creative inception to screen. Writer Ray Lawlor (Obituary) shared his experiences navigating the TV landscape, while Doireann Langford reflected on developing her award-winning west of Ireland set Irish-language series, Crá. Mary Fox and Marty Thornton, co-writers on Hidden Assets, discussed the power of long-term creative partnerships and grounding high-stakes drama in place and character. Jade Murphy, Development Executive from Screen Ireland added to the discussion by exploring support structures available to emerging writers and the value of diverse regional voices. Together, the panel offered a compelling look at how living and working in rural areas can shape and strengthen screen storytelling.
Producing: People, Projects, Partnerships
This discussion delved into all things practical, and gave attendees a behind-the-scenes look at production in all its forms—from funding and strategy to partnerships and regional support. Roisín Geraghty, producer of A Want In Her and Sunlight, spoke about championing new voices and navigating the international festival circuit. Vanessa Gildea, documentary filmmaker and department head at IADT, offered insight into creative producing with purpose and integrity. Gar O’Brien-Collins of the WRAP Fund outlined the importance of regional investment and cross-county collaboration, while Niamh Fagan from Screen Ireland discussed the evolving role of producers and the significance of values-led development. Together, they championed the growing opportunities for producers emerging from the West and beyond, notably in a post COVID era.
It’s a WRAP
Despite the sun splitting the stones, we were joined by a warm and welcoming audience, and we at least got to soak up the sunshine for our networking event afterwards.
“The energy in the room was palpable,” said Steven Galvin, Editor of Film Ireland. “It was a privilege to hear from so many talented filmmakers. Events like this remind us of the power of community and storytelling.”
This event would not have been possible with our sponsors and supporters. A big shout out to WDM Entertainment, Creative Europe MEDIA Desk Galway, the National Talent Academy for Film & TV Drama (an initiative of Screen Ireland managed by Ardán, Film Mayo, and Mayo County Council.
Mayo stories matter—and so do the storytellers and creatives behind them. Here’s to continuing the momentum, building connections, and championing local stories from the ground up. See you next year!
