Following its US launch, Disney UK’s newest animation series for pre-schoolers Doc McStuffins has launched with record ratings on Disney Junior UK, watched by 3.5 million in 8 weeks – making it the channel’s number one series.
Produced by Brown Bag Films in Dublin, the success of the series in the UK mirrors that in the US where the series became the number one pre-school launch in cable TV history amongst adults and the top cable series amongst children.
Boel Ferguson, VP and general manager, Disney Channels and Disney Online, UK and Ireland, said:, ‘The success of Doc McStuffins both here and the US, is testament to the fantastic storytelling and sensitive approach taken to highlighting what can be a daunting experience for our younger viewers when they visit the doctor. We hope that as parents and their children watch the show together, it opens up family dialogue about the importance of good health and compassion. Doc is an aspirational character and a unique female role model for our younger viewers, giving an insight into what is a fascinating and fulfilling career endeavour.’