New Business Models:Digital Marketing Strategies and the New Distribution Landscape

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Screen Leaders, EAVE & The Galway Film Fleadh Present:New Business Models: Digital Marketing Strategies and the New Distribution Landscape


Date: 12/07/2013
Duration: 1.30pm – 3pm
Venue: Radisson Hotel, Galway
Cost: €0.00
Application Procedure:
apply online at www.screentrainingireland.ie by Wednesday the 10th of July.  

For further information email Helen McMahon at helen.mcmahon@screentrainingireland.ie

 

 

Application Procedure:
apply online at www.screentrainingireland.ie by Wednesday the 10th of July. For further information email Helen McMahon at helen.mcmahon@screentrainingireland.ie

Participant Profile:
Screen Leaders, EAVE & The Galway Film Fleadh
Present:

New Business Models:
Digital Marketing Strategies and the New Distribution Landscape

Course Profile:
Panel:

James FIELD, Substance
Substance is a digital marketing company that provides an integrated campaign across PR, Social, Mobile, Creative and Gaming. It has delivered recent exceptional campaigns on entertainment titles such as ‘Prometheus’, HBO’s ‘Game Of Thrones’ and ‘LEGO Batman 2’ – and outside of the entertainment industry with the likes of ATOC, Malibu and Pernod Ricard.

James Field has led projects for Substance’s growing digital publicity team on landmark releases such as ‘Avatar’ and ‘Kick Ass’. He has also worked with Twentieth Century Fox’s UK theatrical marketing team. As Account Director with Substance he has overseen and implemented recent digital campaigns that include ‘Prometheus’ and ‘Lego The Lord of the Rings’, and forthcoming campaigns such as ‘The Wolverine’ and ‘Red 2’
Frédéric CORVEZ, URBAN FACTORY
Frédéric Corvez started his career at Equinoxe (Sony Pictures Intl and Canal +) where he was in charge of the international development. A member of the reading group at Studio Canal, he contributed to the creation of Kanpaï Distribution. Then, he joined successively MK2 and Celluloid Dreams where he directed and developed the TV department.

In 2004, he founded URBAN DISTRIBUTION INTL (formerly known as UMEDIA), a world sales and distribution company. In 2006, he created GOMEDIA, a post-production company specialized in post-production, dubbing and subtitling.

Frédéric Corvez is also the founder and manager of URBAN FACTORY, an independent company dedicated to domestic production and international coproduction’s.
In 2011, UDI also extended its activities to theatrical distribution in France with a new arm: URBAN DISTRIBUTION.

Chair: Andrew LOWE, ELEMENT FILMS
Andrew Lowe, along with Ed Guiney, co-founded and jointly runs Element Pictures, a film and television drama production and distribution company based in Dublin and London. In early 2012, Element also took over the Light House Cinema, one of Dublin’s premiere art house cinemas, and launched Volta.ie, an online Video on Demand platform offering the best in Irish and international independent films. Andrew is Chair of Screen Producers Ireland’s Film and Television Drama committee, Chair of IBEC’s Audiovisual Federation and Chair of the Dublin Fringe Festival.

Admission Free, to take part please apply online at www.screentrainingireland.ie by Wednesday the 10th of July

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