DIR: Seth Rogen, Evan Goldberg • WRI: Seth Rogen, Evan Goldberg • DOP: Brandon Trost • ED: Zene Baker •DES: Chris L Spellman • Cast: Seth Rogen, Jay Baruchel, James Franco, Jonah Hill, Danny McBride, Michael Cera, Emma Watson, Rihanna
Expanded from the 2007 short film Jay and Seth vs. The Apocalypse, This Is The End is the feature film directorial debut of long-time writing and producing partners Seth Rogen and Evan Goldberg. Having first worked together on the US version of Da Ali G Show, the childhood friends have subsequently collaborated on a total of nine films, and while Rogen has also become a major Hollywood player in front of the cameras, Goldberg has continued to be an unassuming (but pivotal) presence behind the scenes.
They have enjoyed plenty of creative control on their films to date, but This Is The End finds them being given free rein in a way that must have seemed like a pipe dream just ten years ago. Thanks to their connection with the prolific Judd Apatow, they have come into contact with a number of rising and established comedic actors, and it is therefore no surprise to see the vast majority of them make some form of appearance in this $32 million budgeted comedy romp.
The trump card of this film is that every actor in the film is actually playing themselves, or at least a version of themselves. At the centre of the piece is Canadian actor Jay Baruchel – who featured heavily in Knocked Up and Tropic Thunder but had earlier come to prominence in Clint Eastwood’s Million Dollar Baby. He arrives in Los Angeles to spend some time with Seth Rogen, his fellow compatriot and best friend.
Not being a fan of the L.A. party scene, he hopes to confine himself to Rogen’s abode, but the Funny People actor has other ideas, and they instead end up at the home of James Franco, who is hosting a housewarming party. There they are accompanied by a plethora of Apatow alumni including Jonah Hill, Craig Robinson, Paul Rudd, Jason Segel, Christopher Mintz-Plasse and Michael Cera, as you have never seen him before.
However, what starts as a typically rambunctious Tinseltown shindig quickly descends into something completely different. Initially oblivious to what is happening in the outside world (with the exception of Rogen and Baruchel who briefly exit the party), it some becomes clear to everyone that an apocalyptic disaster is happening before their very eyes.
Numerous guests are violently dispatched as the ground begins to crumble beneath their feet, and we are left with just six survivors – Franco, Rogen, Baruchel, Hill, Robinson and Danny McBride – who barricade themselves inside the luxurious house in an appearance attempt to fend off the horrors that await them should be embark into dangerous terrain.
When you are dealing with a concept like this, it can be all too easy for the film to lose sight of what it is trying to achieve, and it certainly is true that This Is The End has moments of indulgence and is often too self-aware for its own good. As the film moves into the final half-hour, there is a lot of discussion about how they need to be to stop being so selfish and need to treat one another with good will and charity, which could be potentially off putting for some audiences.
In an overall context, though, these are only minor concerns, as given the lack of memorable comedies that have been released during 2013, the main question surrounding This Is The End is whether or not it is able to reach sufficient levels of hilarity. It is a relief therefore to say that the film does have plenty of funny moments, and is particularly at its best when the participating stars display a willingness to send themselves up.
This is especially noticeable in the case of Franco, who has really enhanced his current standing as a truly unpredictable oddball screen presence with recent roles in Oz the Great and Powerful, Spring Breakers and The Iceman. The eccentricities that have often characterised his public persona are on full display in this film, whether it be his unique art collection or peculiar choice of food and household beverages.
Credit must also go to Hill, who does a fine job of pitching his performance somewhere between suspiciously amiable and outright sarcastic. Rogen, Baruchel and Robinson all bring their customary level of comic timing to the fray, but McBride proves to be the ace in the hole as he starts off as the most troublesome and self-centred of the group and actually becomes progressively worse despite the obvious benefits of him being the polar opposite.
With improvisation high on the agenda, the stars riff off each other to telling effect, and as they try to keep themselves occupied while the world as they know it changes irreparably, they try their hand at making an amateur sequel to the popular Pineapple Express, which featured Franco, Rogen, McBride and Robinson in lead roles.
Though much of the action remains confined to the inner sanctum of Franco’s home, the biblical implications of the film dictate that they must eventually be taken out of their comfort zone, and thanks to their reasonably sized budget, they have enough to clout to develop some eye-popping special effects, and although it intends to satirise the current trend for apoca-blockbusters, it does its level best to match them in terms of scale. Whether or not this film will go down as the cult classic that Rogen and Goldberg are clearly hoping for remains to be seen, but come the end of 2013, it will certainly register in the memory banks of cinema-goers to a much larger degree than all the comedy films that have preceded it this year.
16 (see IFCO website for details)
This Is The End is released on 28th June 2013