Volta, the Irish video on demand service for Irish and international independent film, announced the launch of its Social Viewing Facebook App, in addition to the existent online platform. The Facebook app is the first of its kind for an Irish company and allows consumers nationwide to stream, share, gift and rate the full Volta catalogue of films from directly within their Facebook account.
Launched in January by Jimmy Deenihan TD, Minister for Arts, Heritage and the Gaeltacht, Volta is an initiative of Element Pictures. Speaking about the new app, Andrew Lowe, Director of Element Pictures said: “We have developed this Facebook app together with our European partners in the Eurovod Federation to strengthen our offering and position in the market and to enable our customers share their passion in film with their friends. We want to harness the unique power of Facebook to enable our users to build a nationwide community around Volta and to have fun with their friends sharing their choices in film. We are very encouraged by the feedback to date on this app, and we look forward to introducing other innovations to Volta over the coming months.”
The social viewing app allows film fans to instantly stream titles from the Volta catalogue while logged into their Facebook account. A central feature allows users to share films with their friends and make a rental purchase as a gift for a friend. App users can discover and choose films in many ways: tailored lists based on titles previously viewed by their friends, the most popular titles among the Volta Facebook community and also films based on the user’s current ‘likes’ and interests on Facebook.
A key consumer benefit of the service is the instant access to independent films for regional audiences: often, independent films are released in Dublin for a limited theatrical run. Volta brings a huge catalogue of recent independent titles which haven’t been shown outside art-house cinemas in Dublin to all broadband connected homes in Ireland.
A key part of Volta’s offering is ‘day and date’ releases; films available on Volta on the same day as their theatrical release. The recently released Irish film SILENCE is an example of one such release, and UK films THE ISLAND PRESIDENT and TOWN OF RUNNERS were also available on Volta on the same day as in cinemas. These films and more such releases will also be available on the Volta Facebook App.
Recent additions to the catalogue include Irish hits like THE GUARD, SENSATION, PARKED and THIS MUST BE THE PLACE, along with a collection of other Paolo Sorrentino films, and international hits like SHAME and WOMAN IN BLACK. The LCD Soundsystem documentary SHUT UP AND PLAY THE HITS will also be available on Volta soon.
Access the app: http://apps.facebook.com/volta-vod/
Access the Volta website: http://www.volta.ie