Aertv adds extra screen presence to the 2012 Jameson Dublin International Film Festival


From tomorrow Ireland’s only free online TV service, Aertv.ie, will roll out the red carpet for a new channel – Aertv Movies – to coincide with the launch of this year’s Jameson Dublin International Film Festival (JDIFF).

Jameson will initially sponsor the new channel, which will show ten Irish shorts over ten days. These short films have all been screened at past Dublin International Film Festivals.

Aertv Movies will also be showing cast interviews from films that are both being shown at this year’s festival and that are soon to be released. These include interviews with the cast of Cloudburst, the Opening Gala film of JDIFF, starring Dublin born actress Brenda Fricker.

The first short film to be aired is Noreen, which will be shown on Aertv Movies @ 9pm on 16th Thursday. Noreen is directed by Domhnall Gleeson and stars his father, Brendan Gleeson and brother Brian. It tells the story of two Gardaí who solve their own problems through the process of attempting to explain a mysterious death.

Lights, camera, action…

Over the course of the festival, Aertv will show interviews from the Red Carpet with all JDIFF’s high profile guests, including film genius Al Pacino. The Aertv channel will very much focus on the Irish elements, and the behind the scenes work of the festival organisers– highlighting why the celebration of film is such a success and so well respected.

Philippe Brodeur, Aertv Director, is keen for the new channel to foster homegrown talent: “Having the launch of Aertv Movies coincide with the world famous Jameson Dublin International Film Festival, and having Jameson sponsor the channel is a real coup for us. To be able to show such a prestigious Irish event as our launch feature is a really strong foundation for the beginnings of the channel and demonstrates our intent to make the channel an integral part of bringing independent Irish films to the movie loving Irish public.”

Following the festival Aertv Movies will continue to provide a platform for independent Irish film. “In today’s money focused movie industry it is difficult for smaller low-budget art-house movies to reach the screen. We want to help change that and provide opportunities for the vast array of Irish movie talent out there,” adds Brodeur.

Viewers of the channel will be able to catch up with the streaming of the festival at any time as Aertv will loop the footage – adding additional content throughout the ten days.

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