Critically acclaimed Irish documentary Pyjama Girls will be released on DVD in time for Christmas in the IFI Bookshop, Tower Records and online at www.stillfilms.org, launching Still Films Distribution.
Irish production company Still Films are distributing the DVD with support of the Irish Film Board’s new Direct Distribution funding programme, marking the launch of the innovative Still Films Distribution arm. This follows Still Films’ success with the theatrical release of the film in cinemas around the country in 2010. International trends for alternative distribution and the success of independent distributors such as Dogwoof in the UK has allowed Still Films to kick-start their own distribution plans with Pyjama Girls.
Still Films will also be working with Dogwoof in the near future to bring their successful Popup Cinema initiative to Ireland, empowering people to take an active role in exhibiting films in their own communities and providing endless opportunities for alternative distribution.
James Hickey, Chief Executive of Bord Scannán na hÉireann / The Irish Film Board has said; ‘We were delighted to see Pyjama Girls meet with such a positive reaction when it was released in the IFI last year. It is one of many interesting IFB funded feature documentaries telling unusual and compelling Irish stories which have met with much success internationally and in Ireland over the past few years. Hopefully this forthcoming DVD release will give Irish audiences another opportunity to see Pyjama Girls and to enjoy the story of Lauren and Tara.’
With its uncompromising look at the lives of some of Dublin’s most vulnerable young people, Pyjama Girls focuses on 15-year-old Lauren and her best friend Tara. Lauren’s future hangs in the balance as she regularly takes part in street violence with rival teen gangs and faces expulsion from school. Over the course of the film we learn about the challenges that life throws her – from her addict mother to the disruptive world of the flats – and understand the crucial importance of her friendship with Tara.
Director Maya Derrington said, ‘We were overwhelmed by the way Pyjama Girls resonated with audiences across the country and in response to public demand the film will now be widely available in shops. I hope this will be the first of many independent Irish documentary DVD success stories from Still Films Distribution.’
Irish documentary Pyjama Girls is released on DVD from 15th November exclusively at the IFI, with more retailers to follow.
You can view the trailer here http://www.youtube.com/